The size of an image impacts its definition and the time it takes to load. When it comes to images in emails, size matters. Plus, if your copy is engaging, they’re likely to switch the images back on and read the email carefully.
Then they’re less likely to think it’s spam and hit delete. Like in this example, your recipients should immediately understand what your email is about. You might consider starting an email with text before getting to the images in case they’re blocked. To avoid this problem, make sure that your email copy is clear. The images show up as blank rectangles and the warning reads “To protect your privacy remote resources have been blocked”. Your recipients might get a message like this: For instance, you could add your contact details and store information.Īnother thing you should be aware of is that many email providers automatically restrict images even if the email makes it to a user’s inbox.
If you usually place your email content within a graphic, consider adding text to the email footer to balance it out. Mailchimp recommends a ratio of 80 percent text and 20 percent images. The bottom line: ensure there’s a good balance between images and text in your emails. So, if there isn’t enough text to contextualize your images, your email may be flagged as spam. Today, email providers can’t automatically scan images to reveal their content, but they can scan text. If your emails are too image-heavy, they may be sent to users’ spam folders.
#OUTLOOK EMAIL TEMPLATE IMAGE SIZE HOW TO#
How to Use Images in Emails: 6 Best PracticesĦ.